Content marketing
- Content marketing is more than words. It's a strategy, and we've mastered it!
- Ever wondered how multilingual content can skyrocket your reach? Experience it with us!
- Our promise? Transparent, prompt, and impactful content marketing strategy.
- Your message, flawlessly delivered in English and countless other languages.
Kickstart your content marketing!
Trusted by global brands
A content marketing agency
Alconost is a results-driven digital agency specializing in content marketing since 2008. We offer comprehensive multilingual content creation and strategy services to enhance your online presence.
With our skilled team, your brand's story will resonate and stand out, no matter where your customers are. Let us elevate your content and connect with broader audiences!
Multilingual content marketing
In today's global marketplace, speaking just one language won't cut it. Our multilingual content marketing services help companies communicate across borders. We understand that your audience is diverse, spanning countries and cultures.
By tailoring content to multiple languages, we ensure your message resonates universally. Don't limit your brand's reach — partner with our content marketing agency to expand your audience. Engage, connect, and grow in every language!
Discover the advantages of Alconost agency
One-stop multilingual solution
Get all the content marketing services you need in one place, tailored to engage your target audience.
Dedicated professionals
Work with our experienced team of English-speaking content professionals and strategists from across the globe.
Innovative techniques
Benefit from the latest content marketing tools, methods, and platforms that enhance your brand's reach.
Transparent communication
Stay in the loop with consistent updates and opportunities for feedback, ensuring your vision is met.
Benefits of multilingual content marketing
Global reach
Multilingual content opens the door to new markets and demographics. This means greater brand exposure and the potential for a broader customer base.
Brand trust
Speaking to consumers in their own language fosters trust and loyalty. It demonstrates a brand's commitment to truly understanding and valuing its international audience.
Competitive advantage
Venturing into multilingual content marketing sets businesses apart. While competitors focus on one segment, your brand can captivate multiple audiences.
Increased conversions
Customers are more likely to engage and make a purchase when communicated with in their language. By tailoring your content, you can achieve higher conversion rates and lead generation.
Cultural resonance
Recognizing cultural nuances and preferences strengthens the brand-customer bond. By resonating on a deeper, more personal level, you establish long-term loyalty and support for your business.
Kickstart your brand promotion with Alсonost and see the benefits of content marketing in action!
Alconost's content marketing services
Our content marketing services are designed to meet your specific needs and deliver results. From audience analysis to content promotion, we focus on generating value for your business.
Content marketing consulting
After our consultation, you'll have a clear understanding of what content marketing services you need. We'll review your product or service and assess your business's standing. Together, we define your content marketing goals and outline the steps you need to succeed.
Content marketing management
We oversee the entire content marketing journey, from architecting content hubs to final publication. We conduct thorough sourcing of subject matter experts and copywriters with experience in writing for your industry. During content distribution, we select platforms and negotiate the placement of your publications.
Content marketing strategy
The foundation of our approach is thorough content marketing research and analysis. By studying your target audience, competitors, and product we pinpoint ideal topics and platforms for your campaign. As a result, you receive a content marketing plan that aligns your business goals with the needs and preferences of your buyer personas.
Multilingual content creation
We offer a variety of content creation services, including copywriting, infographic design, video content creation, case studies, and more. Each piece aims to captivate your audience and elevate your brand's presence. Looking for multilingual content? We've got you covered!
Content optimization
We analyze your content and look for ways to improve it based on your goals. This could be ranking on the first page of Google, increasing shares on social media, or attracting new customers. Using our methods, your content becomes more relevant, impactful, and tailored to your target audience's needs.
Content translation and transcreation
We provide more than basic translations. Our expertise lies in transcreation, where we adapt content to different cultures while maintaining its core meaning. Whether it's an article, video script, or email copy, we ensure it connects with any audience.
Content promotion
We utilize paid advertising strategies such as pay-per-click campaigns, sponsored social media posts, and paid influencer partnerships. Our team fully manages all processes from start to finish. This includes strategic planning, demographic targeting, and campaign optimization for optimal ROI.
Content distribution
With our expertise, we amplify your presence across diverse platforms. We employ a range of strategies, from SEO techniques and community engagement to public relations (PR) initiatives and email campaigns. By using this approach, we help your content reach a wider audience and get shared more.
The content marketing process
Understanding your needs
We initiate a deep dive into your business aspirations. Our content marketing consultant discusses your business needs and goals with you to suggest the best solutions. Together, we finalize the languages and regions for promotion.
Content audit
We carefully review the performance metrics of clients' and competitors' content. By evaluating engagement rates and content relevance, we pinpoint areas for improvement. This audit lays the groundwork for the content marketing strategy to follow.
Content marketing strategy
Here, we use insights from our discussions to outline a content marketing plan. This strategy will be the foundation for subsequent content efforts. We focus on creating a plan that resonates with your target audience and fits within your budget.
Content creation
Our team of writers and designers gets to work crafting compelling content in line with the strategy. Every piece of content is reviewed for quality, accuracy, and alignment with your brand’s voice. Through iterative processes, we maintain consistency and relevance.
Content translation
We provide translation and transcreation services to adapt content for different languages and cultures. Our translators work meticulously to preserve the original message, tone, and style of the content. This step is crucial for maintaining brand consistency across diverse markets.
Optimization and review
Before publishing, we fine-tune each bit of content for SEO and user appeal, aiming for effective content marketing lead generation. This approach helps the content rank well and connect with readers effectively. By optimizing for relevance and readability, we facilitate enhanced user experience and interaction.
Content promotion and distribution
Using a content calendar as a guide, we implement a multi-channel promotion strategy. We utilize platforms like social media, email marketing, and paid advertising. Through these channels, we aim to maximize content reach and engagement.
Multilingual content promotion
Promoting content in multiple languages increases its reach. We target platforms preferred by non-English speaking audiences. Tailored promotions for each language group amplify content resonance and engagement.
Content performance reporting
At the end of each campaign or set period, we present a detailed content performance report. Offering insights into metrics like traffic, engagement, and conversions helps measure the campaign's success. This data-driven approach provides clarity on the ROI and areas of improvement.
Feedback loop and refinement
Achieving the content marketing campaign's goals is our top priority. Based on the reports and your feedback, the plan is updated and refined for future content cycles. This iterative process leads to optimized results and better content experiences.
Types of content included in content marketing
Our diverse team comprises experienced copywriters, native translators, designers, and video creators. We are here to craft content tailored to your specific industry and audience. We also specialize in creating SEO-optimized content to elevate your brand's online visibility.
Website copy
Crafting this content requires expertise in SEO, UX, and lead generation, making it labor-intensive. Understanding both product or service nuances and audience needs is critical for success.
Expert articles
Texts that deeply explore specific topics. They are typically written by experts in a specific field or contain information backed by research and statistics.
Infographics
Visual representations of information, data, or knowledge. Infographics are effective in conveying complex information in a simplified, engaging manner across different languages.
Videos
Multimedia content that can range from promotional clips and tutorials, to webinars. Videos can have subtitles or be dubbed in different languages to cater to various audiences.
Whitepapers
Comprehensive long-form content that dives deep into a specific topic. They're often used to gather leads by offering them in exchange for contact information.
Social media posts
Content shared on platforms like Facebook, Twitter, Instagram, LinkedIn, etc. This type of content can be short-form text, images, videos, or stories tailored to the platform and the audience's language.
Blog posts
Website content that delves into diverse topics or provides updates. Blog posts can be both informal and formal, optimized for SEO, and shared on different platforms.
Emails
Regularly scheduled emails sent to a list of subscribers. They can contain news, updates, offers, and other relevant content, personalized for different linguistic segments.
Landing pages
Special web pages designed for a single focused objective, such as promoting a product or capturing leads. These pages can be created in multiple languages to cater to different audiences.
Case studies
Real-world examples showcasing how a product or service solved a specific problem. They prove the effectiveness and benefits of a company's offerings, serving as powerful marketing tools.
Meet our content marketing team
Our dedicated team of experts works diligently to create content that isn’t only seen and shared, but also serves as a catalyst for your brand's growth.
Content marketing services pricing
The pricing for our content marketing packages is customized based on your business goals and unique requirements. We closely examine what you need and make a clear plan to give you the best value for your money.
Want to know more about our content promotion services? Reach out to us! Our content marketing consultants will address your needs, recommend the right services, and give you a clear price for your project.
Industries we've worked in
Our content marketing agency is ready to develop individual content marketing strategies for companies of all sizes across various industries.
Corporate B2B websites
E-commerce B2C
App and software development
Real estate management
Manufacturing and logistics
Financial and banking services
Travel and hospitality
Automotive and transportation
Entertainment and media
Online education
Cryptocurrency and blockchain
Internet security
Medical and healthcare
Food and agriculture
Exhibitions and conferences
Legal services
Get in touch with us to learn more about how we’ve helped companies achieve their goals through effective promotion of multi-language websites.
Content marketing cases
Read some of our digital marketing case studies. We’d like to create something special for you, too!
Multilingual content marketing FAQ
What is multilingual content marketing?
Multilingual content marketing is the process of creating, distributing, and promoting content in several languages tailored to resonate with diverse global audiences. By adopting this approach, your company can establish deeper connections with target markets and seamlessly navigate the challenges of language barriers.
How do you measure the success of content marketing?
Success in content marketing isn't just about clicks — it's about connections. We track both the numbers, like website visits and engagement rates, and the nuances, like audience feedback and content resonance. It's a mix of data and dialogue, and we're experts at interpreting both.
How long does it take to see results from content marketing?
Good content marketing gets better over time. Typically, you might start seeing some initial traction in a couple of months. However, the real magic happens when consistent effort meets patience. It's a long game, but the results? Totally worth the wait.
How do you ensure cultural alignment and the proper tone for each language?
Ensuring cultural alignment and the correct tone is paramount in our process. We employ native speakers and experts from each target region to review and adapt content. They ensure that the message not only translates accurately, but also aligns with local customs, values, and colloquialisms. Regular training and feedback sessions are held to keep our team updated with evolving cultural trends and nuances.
How do you handle SEO for non-English content?
We prioritize understanding the nuances of each target language and its associated cultural context. Our team employs native experts to research region-specific keywords and user behaviors. By integrating these insights, we craft SEO-optimized content tailored for local audiences. This approach ensures that your content is both authentic and discoverable in every language.
What is a content calendar?
A content calendar, often called an editorial calendar, is a scheduling tool that helps plan and organize content creation and publication dates. It is a visual roadmap for strategizing content across various platforms, ensuring consistent and timely delivery. Teams can use an editorial calendar to coordinate topics, track deadlines, and ensure that content aligns with business goals. It is an essential tool for efficient and effective content marketing management.
What other services do you offer besides multilingual content marketing?
Our content marketing agency provides a full spectrum of digital marketing services in different languages, including strategic planning, management, content production, analytics, and consultation.
How can I start multilingual marketing with your team?
To get started with our multilingual content marketing services, simply reach out to us via our contact form or email. We'll arrange a meeting to understand your business goals, target regions, and the languages you're interested in. After that, we'll tailor a content marketing strategy just for you. You don't need to worry about the technicalities — our expert team has got it covered.
What’s the pricing for content marketing?
The table below gives approximate prices for services and various specialists. Keep in mind that the final cost may vary depending on project size, expertise of the specialists involved, etc. Contact us for a more precise estimate.
Service/Expert | Starting Cost | Details |
---|---|---|
Internet Marketer | $40/hour | Studies demand, competitors, and promotion opportunities. Creates a content strategy. |
Content Manager | $40/hour | Oversees the entire content marketing workflow. Selects copywriters, draws up technical specifications, monitors assignments, and checks text quality. |
Copywriting (price depending on the language) | $20-$60 / 1000 symbols | The copywriter studies your product, topic and promotion strategy, then writes texts in accordance with your TOR. |
Designer | $40/hour | Works in accordance with the TOR. |
Native Translator | $35/hour | Provides high-quality translations for various types of content, including articles, blog posts, social media posts, and marketing materials. |
What is B2B content marketing?
B2B content marketing involves creating and distributing valuable content to attract and engage other businesses. Unlike B2C strategies that target individual consumers, B2B focuses on addressing the unique needs and challenges of companies. The objective is to establish brand credibility, solidify industry authority, and drive meaningful leads. When integrated with multilingual strategies, B2B content is tailored to resonate across various linguistic and cultural landscapes, connecting with a diverse global business audience.
What makes the content marketing strategy you offer unique?
Our content marketing strategy stands out because of our deep expertise in multilingual content creation. We understand cultural nuances and tailor content to resonate with diverse audiences globally. Leveraging advanced linguistic tools and a team of native language experts, we ensure authentic, impactful, and consistent messaging across all markets. With us, you don't just get content; you get a voice that speaks fluently to every corner of the world.
Can I order just copywriting from you?
Yes, but writing high-quality texts is a complex process that requires the expertise of multiple specialists. The content manager always oversees the copywriters' work. They find suitable specialists, create the task specifications, verify the writings, and align the outcome. The minimum price for a copywriting project starts at $800, which includes 5 hours of content manager work ($200) and 20,000 characters of text ($600). If you are interested in any individual content marketing service, please get in touch with us through the form on our website, and we’ll assist you.
Do you use AI tools in your work?
Yes, we do utilize AI tools, especially during the foundational phase of our projects. These tools play a crucial role in sparking new ideas, ensuring we capture every opportunity. With AI's assistance, we can quickly scan vast amounts of data and discern emerging trends, guaranteeing that we never overlook a potential content angle. Essentially, AI gives us a head start, and from there, our team steps in to shape, refine, and deliver content that genuinely resonates. This combination ensures that we're both innovative and thorough in our approach.
Is digital content marketing suitable for every industry?
Yes, content marketing is incredibly versatile and can be an asset to virtually any industry. Whether you're selling software, fashion, or anything in between, there's an audience out there hungry for valuable and unique content. We help you identify that audience and craft content that speaks to their needs and interests, positioning you as a go-to source in your field.
Alconost provides global content marketing outsourcing for businesses worldwide!
We collaborate with local content creators
Here at Alconost, we excel in multilingual content marketing. This means we understand the significance of partnering with local specialists in every region who have native-level understanding of their particular languages. Proficiency in English is also crucial for seamless interaction within our team. Their skills and background allow us to design and roll out successful multilingual content marketing campaigns. Teaming up with bilingual local specialists guarantees content precision and resonance for each locale, while enabling us to deeply comprehend the target demographics and modify our marketing methods according to cultural specifics. Our joint efforts lead to remarkable outcomes and empower our clients to thrive internationally.
If you're keen on becoming a part of our community, please check out our current job openings.
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